Areté is of recent vintage – we got off the ground in early 2013 – but the founders of the Firm have extensive consulting experience and have worked together on 250+ client engagements.
As a team, and as a firm, we are driven by a set of shared values and passions:
What’s in a name? For us, the term Areté (pr. Ah-ree-tay) has a world of meaning. Areté is a Greek concept, and denotes qualities such as “maximising potential”, “defying adversity”, “virtue”, and “excellence”. As a firm, as a team and as individuals, we constantly strive to achieve these objectives through the work we do
The excelling “A”s
Inspired conceptually by what Areté means and visually by the alliteration in our brand name, the peaks of excellence encompass a number of values of our brand’s philosophy. It personifies excellence, that we see as a continuing journey and as an opportunity to deliver on, every single day. It captures the very nature of our pursuit of excellence manifested through two symbolic figures heading towards a “finish line” – yes we are competitive. It embodies the close nature of our engagements with all stakeholders – clients, employees, associates, vendors and everyone who is part of Areté. And yes, it does endeavour to represent our initials, the double “A”s. It is what completes the Areté Advisors brand – the excelling “A’s
The Flaming Orange in our logo stands for the passion we bring to the job, to our engagements and towards our responsibility to society at large. It is a manifestation of our initiative taking abilities when it comes to our work, and our commitment to go beyond the call of duty to deliver on our promises, by actually exceeding expectations – every single time.
The Cool Grey personifies our inherent “demeanour” – no matter how tall the challenge at hand may be. It also captures the unwavering integrity, steadfastness and professional knowledge that we bring to every relationship we build with our stakeholders